ניתן להשתמש בשירות החינמי של גוגל אנליטיקס או בשירותים זמינים אחרים. הנה הנחיות להטמעת קוד אנליטיקס ולשימוש בו.
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להיזהר מאוד עם קישורים ממקורות חיצוניים. לגוון כמה שיותר בטקסט של הקישור:
אם האתר עוסק בנעליים, למשל – את עמוד הבית אפשר לקדם בביטוי הכללי “נעליים” או “חנות נעליים” (עמוד הבית הוא בדרך כלל החזק ביותר מבין שאר העמודים באתר).
מעבר לשאלת נפח החיפוש ומספר התוצאות בגוגל, רוב הסיכויים שבין המתחרים שלנו יהיו אתרים שלמים המוקדשים רק לחולצות ולבגדים, ולהם יהיה קל יותר לתפוס מיקומים בנושא הזה.
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